Apple has unveiled the new features for its iPhone OS 4, which includes multitasking, an Xbox Live-like Game Center, a unified inbox and better data protection. For marketers, there’s also the new iAd feature, which will be Apple s new mobile advertising network. Apple believes it can take on Google in advertising.
“We think most of the mobile advertising really sucks. We thought we might be able to make some contributions. This way you can keep your free apps free,” explained Apple CEO Steve Jobs. “We have figured out how to do interactive and video content without ever taking you out of the app. People will be a lot more interested in clicking on these, because they don t have to find their way back to the app.”
Source: Paid Content {link no longer active}
