Shawn “Jay-Z” Carter has been hired by 2K Sports to be executive producer of NBA 2K13. The rapper and Nets minority owner has personally selected the game’s 24-song soundtrack, and has been working with 2K designers on the overall look and feel of the game’s presentation.
“He’s a huge gamer and a huge fan of the series. He knew so much about it that he was even weighing in on certain aspects of gameplay, which was a huge surprise to us. He loves this franchise and you can tell just talking to him that he knows it very well and plays it very well. And that was a big deal to us. We wanted someone who was as engaged with the franchise as they were with the sport,” said Jason Argent, vice president of marketing for 2K Sports. “This is obviously a big, big announcement for 2K Sports, but this is just the first announcement for NBA 2K13. Everything from the feature set to the gameplay has taken another giant, incredible leap forward.”
“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history,” said Carter. “NBA 2K13 will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.”
Sample some of the game’s soundtrack at Facebook.com.
