The Jonas Brothers have joined Microsoft s family-friendly push for Xbox 360. Writing for NY Times, Stuart Elliott reports that the youth skewed rock band is part of a multi-prong campaign for the console. The campaign includes TV spots, cross-promotion with the Disney Channel and other Disney youth properties, and a sweepstakes for a chance to win a gaming session with the stars. The brothers Disney Channel show Jonas will also get a promotion on Xbox 360, offering a free episode for download through Xbox Live.
The Jonas Brothers have said promoting Xbox is a natural partnership for them, having grown up playing Microsoft’s consoles and even taking them on tours. Elliott points out that the campaign is the latest in Microsoft’s family push, which includes a recent run of TV spots where actress Jane Lynch from Fox s sitcom Glee invades a family’s living room to highlight the console s kid-friendly fare. Read more at NY Times.