The fictional Sony spokesperson Kevin Butler made something of a marketing gaffe on Twitter. He was tweeted the USB dongle ID generator key (used for PS3 security circumvention) with the addition Come at me and, well, he retweeted it.

“Lemme guess… you sank my battleship” tweeted Butler, with the code included. The tweet has since been deleted, but not before it caught the attention of the general public.

It remains to be seen whether this is part of Butler’s devious plans. Travis La Marr, Kevin Butler is on to you!

Source: Engadget