Kia Motors America has indicated that searches related to the company following the Super Bowl ad watched by 106 million people shot up 700 percent. Also, the “One Epic Contest” has seen more than 165,000 visitors to www.oneepiccontest.com {link no longer active} and more than 30,000 registered entrants looking for a chance to win a new 2011 Optima.
“With ‘One Epic Contest’ we challenged consumers to use their wits to locate clues and solve a series of puzzles before, during and after the Super Bowl for the chance to win one of five new Optimas and people responded in a big way,” said Michael Sprague, vice president, marketing & communications, KMA. “Engaging enthusiastic consumers was a cornerstone of our Super Bowl marketing strategy and it’s clear with more than 30,000 gamers registered for ‘One Epic Contest’ and more than 450,000 views of the ad on YouTube, that this approach exceeded our expectations.”
Also, those who visit a Kia dealership and complete for a test drive of the 2011 Optima can download a $25 Visa pre-paid card voucher at www.Kia.com. Over 20,000 consumers have visited Kia.com to find out more about the offer.
