Valve is planning to spend $25 million dollars on advertising for next month s launch of Left 4 Dead 2.   As reported by Gamasutra, the ad spend is significantly more than the $10 million Valve and EA spent on last year’s franchise debut, Left 4 Dead.   That title has sold more than three million units worldwide.  Valve says the sequel’s ad buys will include high profile TV such as NFL Monday Night Football and UFC programs.

Read more at Gamasutra {link no longer active}.