Amazon’s new Kindle Fire appears to be a hit, with some analysts predicting it’ll sell 4 million units this holiday season. The tablet and e-reader isn’t exactly an iPad, but then again it’s only $199 and that’s part of its draw – it also helps that the biggest e-tailer is pushing it to budget concscious consumer. There are already numerous games for the device, so marketers should pay attention to Amazon’s next move.
That next move may be to revise the hardware with a bigger screen. Reports are that an 8.9-inch Kindle Fire is being planned for Q2 2012. In fact, the same manufacturer that produces iPads (Foxconn) is said to be starting production on the new Kindle Fire early next year. There’s also been some talk of an even larger Kindle Fire with a 10.1-inch screen.