Microsoft has announced that the Kinect has sold 2.5 million units in 25 days after launch. The motion-sensing device was previously confirmed to have sold 1 million in the first 10 days.
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of five million units sold to consumers this holiday.”
Kinect on Xbox 360 was a top performer at Target this weekend, added Nik Nayar, vice president, merchandising, Target. “We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December. The hands-free, active gaming experience that Kinect offers is something that everyone in the family can enjoy.”
