Activision revealed today that those who purchase the racing title Blur from Kmart or Sears will receive a chromed out BMW Series 1. Codes for the car will only be available for those who purchase the game at launch on May 25 for PS3, PC and Xbox 360.

This is an interesting offer, since Kmart and Sears usually don’t have many pre-order deals. Activision is perhaps looking to attract a more mainstream audience with their less cartoony take on kart racing.