Call of Duty is coming off its most successful entry ever in Modern Warfare 2 and Activision CEO Bobby Kotick wants to keep up the momentum. Despite the fact that Black Ops will be from a different developer than Modern Warfare 2 (Treyarch, not Infinity Ward), he thinks the time is ripe for the game to be even bigger.
“[Call of Duty: Black Ops] is across the board, the biggest investment that we’ve ever made in a launch of a title. And I think when audiences see the product, they’ll see why we’re doing it this way,” he said to investors on a recent conference call. “But the market opportunity is bigger than it’s ever been. The installed base of hardware is bigger than it’s ever been. The product has incredibly broad appeal, but it also has a whole host of functions that are going to be unique to the core consumer. And from that perspective, we feel like it’s the most appropriate Activision product to put these kinds of resources behind.”
