The new like button from Facebook has heavy potential for marketers, and some ideas are already being realized. Levi’s, for instance, has launched a new system where consumers can customize their interactive shopping experience based on their likes and share favorites with friends.
“While you are browsing and shopping at levi.com, you click what you like, and that like gets populated on to your news feed,” Megan O’Connor, Levi’s director of social and digital media. “And then there’s also the friends’ store. It means I can literally go jeans shopping with my sister, who lives in San Diego. We think this is going to revolutionize the way people shop for jeans online.”
“We feel like we’re a unique jeans brand, in that we have people who just love their Levi’s — we’re at an advantage in terms of our passionate fans, she added. This empowers these people to get their megaphones out.”
The company has a young consumer base that adapts well to digital offerings. For example, a Levi’s sponsored music festival generated 780,000 live streams.
Source: MediaPost
