The BBC commissioned a trailer based around the concept of ‘Stadium U.K.’ — bringing the nation together in a huge Olympic Stadium for the London 2012 Games. Swimmers swim in the Scottish Lochs, weightlifters practice dockside, and sailing happens alongside the white cliffs of Dover.
London 2012 Olympic Games ‘Stadium U.K.’
Recommended For You
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
