It s a testament to EA and their Madden brand that, if a Madden game never gets released for a console, that console isn t long for the world (we’re looking at you, Dreamcast grave). But when the football behemoth marches onto a new platform, it s sort of like a video game bar mitzvah; iPhone, you re a man, my son.

From Joystiq:

EA Sports is rushing Apple’s App Store with a brand new game that takes full advantage of the iPhone’s (and iPod’s) touch screen. Unlike the console variants, the handheld Madden 10 experience is more accessible to the casual player. Beginners will be able to get by without thinking about the playbook, as the game automatically recommends appropriate plays. The action slows down when the quarterback has the ball, and color-coded icons appear on the screen, indicating the likelihood of making a completion.

Madden is now in the App Store for $7.99, and will be one of the first truly huge video game franchises to make its way onto iPhone.