There has been a war for the fate of the galaxy in Mass Effect 3… and it’s been waged on social media. The Retake Mass Effect page got over 56,000 fans and eventually resulted in BioWare founder and CEO Ray Muzyka issuing a letter saying the company was looking to add new content – a victory for those who wanted change, but what happens if the new changes don’t satisfy the audience
“This sort of thing happens all of the time in games — but usually only with mechanics,” said Scott Nichols, an independent gaming writer. “This is the first time I can think of that this has happened with a plot or narrative.”
Questus co-founder Jeff Rosenblum said he would, “counsel any brand from any company that you absolutely have to listen to [critics] — you can’t ignore them.” He added that companies should realize “customers are customers, and while they’re brilliant, the people you’ve hired and trained are experts, too,” he said. “You need to find a way to blend the two.”
Some have postulated that the controversy is manufactured, and that EA has always planned on releasing a DLC to resolve certain elements of the ending. DFC Intelligence analyst Jeremy Miller believes that whatever is the truth, Mass Effect is a strong enough brand to stand up to this onslaught and perhaps benefit in the long run.
Source: Creativity-Online.com
