The Masters is often regarded as the Super Bowl of the PGA Tour and is doubly important this year because of the return of the much maligned Tiger Woods. Yet despite the prevalence of branding among most golf tournaments, there is no title sponsor for The Masters.
“The amount of media exposure that will be generated from this year’s Masters will be astonishing,” notes Eric Smallwood, vice president-project management at Front Row Marketing Services, “This will be one tournament that is likely to attract even non-golf fans. The media value that could be gained through broadcast exposure, news coverage, international television, national promotions, and on-site exposure will be extraordinary, possibly the highest in the history of golf.”
Smallwood estimates that the Masters could reap $78,398,286 in media value from coverage of the event.
Source: MediaPost {link no longer active}
