Konami Digital Entertainment announced that it is working with Uniqlo to produce a collection of limited edition t-shirts based on Metal Gear Solid: Peace Walker. This will be part of the Uniqlo USA’s UT project that allows artists, designers, photographers and musicians to create special t-shirt designs.
“Our partnership with Uniqlo Co., Ltd. to create a limited edition t-shirt line for the highly anticipated release of Metal Gear Solid: Peace Walker will give fans and fashionistas the opportunity to showcase their adoration of the iconic Metal Gear franchise,” said Shinji Hirano, President of Konami Digital Entertainment Inc. “As a follow up to the 2008 limited edition t-shirt collaboration for Metal Gear Solid 4: Guns of the Patriots, we suspect the 2010 limited edition line will be a coveted and celebrated style, which is another reason we are so thrilled to partner with them.”
The 10 exclusive t-shirt designs will be available June 11, 2010 and will come with a code to unlock the same t-shirt design in the game in addition to a custom soldier. Metal Gear series creator Hideo Kojima will be on hand at Uniqlo USA’s Global Flagship store in New York City on June 11, 2010 from 12:00 to 2:00 PM, where prizes will be given out, like a PSP entertainment pack bundle, collector’s edition software, copies of the Artbook, and coversheets of the game.
This marketing program is a good way to generate support for the game from the hardcore community. Also, it ties well into the Metal Gear Solid: Peace Walker‘s other promotional considerations, where product placement on t-shirts and elsewhere is fairly extensive.
