See Virtual Worlds has announced an agreement with the Michael Jackson Estate to publish Planet Michael. This virtual world will be built around the King of Pop’s music, his life and the global issues that concerned him.
When we first approached the Estate and talked about creating Planet Michael, one of our primary goals was to build an interactive environment where fans from all over the world come together to affirm Michael’s life-long dedication to fostering global friendships, said Martin Biallas, CEO of See Virtual Worlds. In building a space worthy of those global connections, we envisioned a magical, enjoyable place that will capture that zest for fun and life that was at Michael’s very core. Throughout his extensive career, the King of Pop was well-known for his visionary contributions to music, dance, fashion, entertainment and philanthropy, and it was critical that we somehow incorporate all of those elements into the game.
Planet Michael will be published for the 3D environment known as Entropia Universe. It will be free-to-play, with players able to take occupations in the game environment and sometimes contribute to charity.
No artist unified the world like Michael Jackson, so it is fitting that in Planet Michael his fans will be able to join together in such a unique way online to celebrate his music, his artistry and his devotion to helping those in need, said John Branca, co-executor for The Estate of Michael Jackson.
Michael was always exploring creative new ways technology could enhance the experiences of his fans, and for that reason we are thrilled to be working with See Virtual Worlds to build a global interactive experience that befits an artist as innovative as Michael Jackson, added John McClain, co-executor of the Estate.
