With the advent of YouTube, it can be hard to tell what’s company sponsored and what’s not. Take this video for instance: is it a viral marketing effort by Microsoft or was it just set up by a prankster Are parts of it staged You be the judge.
With the advent of YouTube, it can be hard to tell what’s company sponsored and what’s not. Take this video for instance: is it a viral marketing effort by Microsoft or was it just set up by a prankster Are parts of it staged You be the judge.
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…