Sony has made a big push for 3D with it’s games so far, but Microsoft has not had the same priority for stereoscopic display. Xbox senior product manager David Dennis is, for one, unsure of the demand for 3D in games.
There was a big rush by some other folks in the industry to convince people they want to play in 3D, said Dennis. You can question the motivations of why they want to make everyone go buy a new TV perhaps, but I think 3D has to fit in a natural way where it fits with the gameplay. Something we’re watching and wanting to understand from consumers is whether this is something they actually want. Does it add to the gaming experience Does it distract from the gaming experience Is it something they want to play long-term Or is it something they try a few times and then go back to regular 2D modes
However, Dennis added, You watch the market penetration of 3D TVs, you look if it’s something people are buying and you adapt and innovate, just like we’ve done by deploying different system updates and features. If there are other things we want to do with 3D that consumers are asking for, we would explore it.