Microsoft has announced that it has sold its TV solution Mediaroom business to Ericsson. This will make Ericsson a leading provider of IPTV and multi-screen solutions with a share of over 25 percent of a global market, which is estimated to reach 76 million subscribers in 2013 and 105 million subscribers in 2015.

“Ericsson”s vision of the Networked Society foresees 50 billion devices to be connected via broadband, mobility and cloud,” said Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson. “Future video distribution will have a similar impact on consumer behavior and consumption as mobile voice has had. This acquisition contributes to a leading position for Ericsson with more than 40 customers, serving over 11 million subscriber households. In addition, Ericsson will be powered with senior competence and some of the most talented people within the field of IPTV distribution.”

“Mediaroom is the leading platform for video distribution deployed with the world’s largest IPTV operators. This strategic acquisition positions Ericsson as an industry leader thanks to the skills and experiences of the talented people of Mediaroom combined with Ericsson’s end to end service capabilities,” Borgklint concluded.

“We are proud of the number one IPTV market position that we have achieved with Mediaroom. Ericsson’s complementary portfolio of TV and networking services will help drive the future growth and development of Mediaroom,” said Tom Gibbons, Corporate Vice President of Microsoft. “Ericsson is positioned to be a valuable strategic partner for operators and TV service providers around the world as the IPTV market evolves.”