Telltale has just boosted its marketing efforts with the recruitment of Steve Allison, according to this announcement on IndustryGamers {link no longer active}. Allison will serve the episodic game developer in the role of Senior Vice President of Marketing. He’ll drive all marketing efforts for the company, which is known for properties like Tales of Monkey Island and Sam & Max.
“Telltale is a company very well positioned for the bright digital future of the interactive entertainment business. To be a fully independent digital publisher on every major platform, have very projectable development discipline and to possess some of the industry’s highest quality development teams is a rare and remarkable thing for any company in this business,” said Allison. “I’m excited to be part of this accomplished, experienced team as we to work to take our brand and games to the next level.”
“Telltale strives to bring our brand of engaging story-based games to new and receptive audiences. Steve has an excellent track record for doing exactly that,” added Telltale CEO Dan Connors. “His expertise will be integral in propelling our marketing efforts forward, reinforcing and enhancing Telltale’s reputation for creating high quality interactive storytelling experiences for every type of gamer on every possible platform.”
Allison, as many of you know, spent five years as Chief Marketing Officer and Senior Vice President of Midway Games. He also held various publishing, marketing and management positions at Atari between 1994 and 2003. Most recently, he worked as Chief Marketing Officer and Senior Vice President for TNA Entertainment, overseeing consumer products, licensing, digital content and brand building.
