Sony Ericsson’s Xperia Play has not had any sales numbers released, though its perceived as having underperformed in the market. Still, Sony Ericsson’s head of content marketing & strategy Tim Harrison says that games appealing to a broad demographic are key, like with Minecraft.
“It’s a timed exclusive, so it will be coming to other devices, it’s certainly Android exclusive to Xperia Play for a period of time. I think probably Mojang themselves can give you more information on that. Notch seems to be quite happy to talk at conferences about stuff,” said Harrison. “Obviously we’ve only just launched at the moment, but what we’re trying to show with Minecraft, and what we’re trying to demonstrate with Xperia Play is that it’s really not just for hardcore gamers. Minecraft is a sensation at the moment, an unexpected sensation. The opportunity to have an exclusive on Xperia Play was fantastic for us.”
“Obviously Mojang are a Swedish company too, which is very nice for us and our Swedish colleagues. They pretty much want to launch on this device because they love the control mechanism – they could see that the game would translate very swiftly to that mechanism,” he added. “We’re really pleased with that association.”
Source: GamesIndustry.biz
