Miniclip, with 70 million online game players per month, is kicking off a global brand extension strategy that will begin with its debut at this year’s Licensing Expo in Las Vegas. The company will look to leverage their game characters and related intellectual property, including “Hambo”, “Gravity Guy”, and “Extreme Skater” – for licensing and promotional efforts. Miniclip is represented by Dimensional Branding Group (DBG), a premiere brand extension agency.
Miniclip, the site that launched Club Penguin, has created a variety of recognizable digital properties, some of which have been played over a billion times, across online and mobile platforms. “Miniclip has an active, engaged, and growing user base all across the globe that is familiar with our brand name and many of our great game titles whether online or on mobile. It’s an opportunity that’s ripe for a thoughtful brand extension strategy,” said Chris Bergstresser, VP & Commercial Director of Miniclip. “Licensing Show will be our big debut and we’re looking forward to using the show as the springboard for our brand to access new outlets for distribution in 2012 and beyond.”
With a core audience of young game players and families, the site has created a family friendly brand that is trusted to deliver compelling games for over ten years across the globe. The largest group of users hail from the U.S., United Kingdom, Canada, Australia and India, with a large and growing number of its audience stemming from emerging markets. The company will look across all product categories and promotional channels as it builds its brand for consumers.
