An in-store Walmart promotion is pushing board games and DVDs for nights of family fun. The promo seems to extend from Walmart s recent Save Money Live Better campaign targeting families facing tough economic times. While the TV rotation of that campaign has focused on food and household items, the Family Fun Center concept seems to be extending it into entertainment
The mixed signals for videogames come from the web site Walmart launched to support the campaign. The site dedicates the area just below the main banner to video games the whole family can enjoy , which at the time of this post was featuring Batman: Arkham Asylum, Guitar Hero 5, and Fight Night Round 4 at full price. Price point is likely keeping games out of the in-store promo for now, with all the fun stuff currently being pushed priced at under $20.
In another mixed signal, Walmart’s asks families to share healthy snack ideas for family night before naming Pepsi and Doritos as sponsors.
Read their Press Release.
