Mobile ad interactions have been at pace with the growth of smartphone and tablet use, but it now appears that growth is slowing down.
New stats from ad tech firm Fluent show what shares of digital interactions each industry is seeing as of Q1 2015.
According to eMarketer, 18 to 24 year-olds have a greater share of ad interactions on mobile, with a rate as high as 80 percent. Additionally, women tend to interact with ads more on mobile than men do
Unsurprisingly, the media and entertainment industry takes the largest slice of the pie, enjoying 23.9 percent of the share of digital ad interactions, with retail not too far behind at 22.6 percent. Automotive and Internet and telecom industries see the lowest share with .1 percent and .5 percent of interactions, respectively.
