According to a new report from Eedar, the mobile gaming audience is getting younger. Compared to just a year ago, the average mobile
gamer’s age has decreased by 7 years to 27.7 years old. The survey information was taken from 3,500 smartphone and tablet gamers in August of this year.
Eedar is careful to point out the role of core gamers in the gaming landscape, pointing out that they are playing mobile games “as an extension of a brand or experience they are using on another platform.”
While men are outnumbered by women in player numbers on mobile, men are more likely to be big spenders on the platform, spending at least $10 a month, with “whales” spending nearly $300 a year.
As mobile gaming continues to attract these core gamers and finds new ways to attract spending from casual gamers, mobile gaming is a hugely growing market, set to surpass traditional consoles by 2015, reaching $30.3 billion in revenue.
That number could reach $40.9 billion in 2017 according to a forecast from Newzoo. While smartphones account for the majority of this total, tablet gaming is an area of increasing monetization, with a compound annual growth rate of 33.3 percent between 2013 and 2017 compared to smartphones at 19.2 percent.
