Mortal Kombat: Legacy recently debuted on Machinima and quickly became the most viewed YouTube video in Australia, U.K., Australia, Russia and Sweden. It has managed over 5.5 million views in under a week and will be the first of 10 such shorts to release in the coming two months.
“You try to put content in the most ideal environment where the audience is,” said Thomas Gewecke, president of Warner Bros. Digital Distribution. “[Machinima has] a history of reaching gamers. They have an expertise in driving awareness around this kind of content.”
“We’re incredibly excited about the creative product,” said Gewecke. “It’s an incredibly powerful, strong and well done piece of filmmaking. It’s a reinterpretation of the franchise in live-action form that we’d like to explore as different concepts and see what approach works best.”
Source: Variety
