The NBA and Marvel Entertainment have announced that they are collaborating on a collection of co-branded merchandise combining NBA team logos and famous super heroes. The first examples will come to Madison Square Garden in New York with L.A. Lakers co-branded merchandise to debut at the NBA All-Star game on February 20, 2011.
“We are excited to launch this partnership with the NBA, whose fan base and retail distribution channels provide a great opportunity to expand the reach and exposure of our brands,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.
“The NBA is filled with highlights as amazing as the feats of Marvel’s storied characters,” said Vicky Picca, Senior Vice President, Licensing and Business Affairs, NBA Global Merchandising. “Given the awe-inspiring attributes of our brands, the combination of our teams and premier Marvel characters is a perfect fit.”
