The NBA has finalized a deal with both Electronic Arts and Take-Two Interactive (owner of 2K Sports), wherein both parties will be able to use NBA franchises and players in their basketball titles. This deal includes a wide variety of platforms.
We have had successful and longstanding relationships with both 2K Sports and EA Sports, said Sal LaRocca, Executive Vice President of NBA Global Merchandising. Extending our agreements with the top sports video game developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games.
