On Oxford Street in London’s West End, a new ad is being shown that will screen for women based upon distinct facial features. While women will be shown the full 40-second video of its “Because I’m a Girl” campaign that promotes sponsoring a girl to receive proper education in a developing country; men on the other hand will be directed to Plan UK’s website instead to demonstrate “what it’s like to have basic choices taken away.”

Source: Mashable.com