The NFL season will kick off this Thursday, with the specter of a labor disagreement vanquished over the Summer. Appropriately, they’ve launched a series of ads trying to capture the sentiment and jubilation of this opening week with a series called “Back to Football.”
NFL ‘It’s Good To Be Back’
Recommended For You
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
