A study by Nielsen has found significantly higher adoption of consumer tech such as HDTV, videogame systems, digital music players and internet broadband access in U.S. homes with children, reports MediaPost. Nielsen s report shows the biggest disparity with a tech device in households with children compared to all U.S. homes is with game consoles, with nearly 68 percent of Americans with children owning one versus 32 percent for all others. The respective breakdown for handheld game systems were 54 percent versus 22 percent. Households with children also owned more HDTVs, at 73 percent versus 58 percent, internet broadband service, at 82 percent versus 66 percent, and digital music players, at 72 percent versus 42 percent.
Nielsen s report also shows media consumption among children is still dominated by television. Among children 2-11 years old it found the average child watched 28 hours of TV per week, with a combination of live TV, DVR programming and DVDs. The study found 60 percent of teens and adults simultaneously watch TV and use the internet.
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