When it comes to electronics devices, the primary colors used are black and white, even for home and portable consoles. However, the 3DS XL does not appear in neutral colors like silver and white and Nintendo of America president Reggie Fils-Aime says there’s a reason for that.
“We have launched silver- and white-colored GBAs, DSes, DSis, and in our market [and] they don’t sell very well. So instead of approaching this lighter-colored product as a mass , we’re going to look at the opportunity on a much more limited basis,” said Fils-Aime. “You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently. But in terms of an ongoing SKU, the consumer has responded in our marketplace and said that, for a handheld gaming device from Nintendo, that kind of white or silver doesn’t sell nearly as well as blue or red or even pink.”