Google last year announced a contest to create a creative video that focuses on the logo for Google Chrome, their Web browser. The problem Google faced was trying to penetrate a market dominated by Microsoft Internet Explorer and Firefox, and their Google Chrome branding would be key to making it a three-man race.
Here is the original contest video:
Now the results are in and you can see what Google Chrome users have done by clicking over to YouTube {link no longer active}.
Is the strategy working, and is it something that can be applied to some of the lesser known game IPs that are trying to become breakthrough hits For example, would a game like Mirror’s Edge (critically solid, but a sales bust) have benefited from a contest that asked users to contribute to the Mirror’s Edge story/brand/main characterGoogle Chrome has a browser marketshare of 2.6 percent, up from 1.7 percent in the first six months of this year.
