Offerpal Media officially confirmed that it has changed its name to Tapjoy. Offerpal, which specializes in social monetization, actually purchased Tapjoy, a mobile monetization firm, in March 2010.
The company focuses on monetizing social games and currently generates 250,000 transactions a day on the iOS platform. The name change comes after Offerpal became tarnished by the ‘scammy’ and deceptive ads it was offering in FarmVille.
“It reflects our change in emphasis. Our business is broader than the name Offerpal suggests,” said Tapjoy CEO Mihir Shah, who noted that the former chief executive dealt with the issue in a highly negative way.
Shah noted that this move also reflects the company’s cross platform capabilities, which allows them to simultaneously offer mobile and social ads for companies like Digital Chocolate. He also said that they see as many as 100,000 installs per day for a single app across iPhone and Android and that Tapjoy is used in a third of the top 50 iPhone aps.
Source: VentureBeat
