As print continues to degrade as an advertising medium, Internet options continue to grow. Survey group Outsell [thanks MediaPost] asked 1,000 advertisers and discovered that $119.6 billion (32.5 percent) of the planned 2010 U.S. ad spending of $368 billion is marked for digital media, with 30.3 percent designated for print, which is down over $8 billion.
Additionally, a report titled Marketing Budgets 2010: Effectiveness, Measurements and Allocation shows that 46 percent of the 1,000 marketers surveyed planned to increase their overall budgets but 66 percent were upping digital spending. By contrast, 13 percent were cutting their budgets, but only four percent were slowing down on digtal spending.
Not only is online increasing in importance, companies like it because they are better able to tie cost to value.
