There is a lot at work in the TV spot for Microsoft’s Xbox 360 racer, Forza Motorsport 3. The ad is designed to entice racing simulation aficionados by showing the game’s variety of vehicles, photorealistic visuals, and the in-cockpit experience. To call the spot’s execution subtle is an understatement. It uses haunting music as the only audio, and drawn out frames that amount to ten camera cuts in its 30-second duration. Yet the message is loud and clear. For those who dream of experiencing what it s like to drive the world’s greatest automobiles, and live that dream vicariously through racing simulation video games, this is as good as it gets.
Watch it at Creativity-Online.
