A new study by Gigya, a hawk-like watcher when it comes to social customer management took a look at social sharing habits in the third quarter. Although Facebook is a leader in generally sharing anything, when it comes to e-commerce, Pinterest was key in 44 percent of all e-commerce-based shares. Facebook was behind at 37 percent and Twitter clocked in at a surprising 12 percent. Google+ had only a 3 percent share, although this stands to change with the implementation of the new +Posts. LinkedIn wasn’t even on the map.
Facebook was still a leader for publishing and media companies when it comes to sharing out content. A neat 40 percent of shares goes to Facebook for its effectiveness at getting out the word. In second place was Twitter, at 30 percent and Pinterest at 20 percent.
As it stands, social has a bit of a way to go when it comes to matching e-commerce activity, but for now, Pinterest is your best bet.
Source: MediaPost