EA owned Playfish has signed up for Facebook Credits, reducing their cut of the profits. Still, Playfish’s European Studio head John Earner ultimately understands the changes.
“Ultimately, it will be a good thing. Short term it s painful, of course, but mid to long term, anything that takes the friction out of the purchase process will work to our advantage. It s so easy to use that I can imagine in 6-12 months we will see a large lift in conversions from non-spender to spender. The pain comes with a promise,” said Earner. “And that promise is that over time we re going to see massive increases in those conversion rates. I don’t think that’s a pipe dream. It makes a lot of sense.”
“I think there’s a certain amount of stability that Facebook’s got to offer its development community to justify increased investment,” he continued. “The changes they made are necessary and I understand them, but the way they get announced and the rapidity with which they get made or unmade sometimes is disconcerting. I’m sure it’s very hard to be sitting on something that’s growing that quickly, but the health of the platform needs increased stability. On payments, for example, we need to be assured that the deal is the deal and that it won t change in six months.’
Source: MCV
