PlaySpan will work with Facebook to help reach more users with their Facebook Credits. Deborah Liu, manager of product marketing for Facebok Credits, indicates that this comes at a time when Facebook is looking to better push Credits over all its apps.
Facebook Credits is the social network’s own virtual currency which can be used for virtual goods in games like FarmVille. Facebook tries to push the game apps that use the ecurrency, and in return, they keep 30 percent of every transaction.
Right now, 75 developers are using Facebook Credits in 200 games on Facebook, including 22 of the top 25 games. What PlaySpan will do is help give Facebook Credits over 20 new payment methods, which will help them reach new customers internationally.
Liu aims to make Facebook Credits an international virtual currency like the Euro, which is apt since 70 percent of Facebook’s users are outside the U.S. She hopes to ad four to five times as many developers to the program with PlaySpan on board.
Source: VentureBeat
