Over the course of the last year, ad sales for print have been floundering with few exceptions. While this is the case, though, sales for magazine ad on the iPad were up 23 percent between Q1 2012 and 2013. In comparison, there was almost no growth in print ads over the course of the last year. iPad ad sales now account for a grand total of 56 percent of all ad sales for magazines.
This is representative of a growing trend for magazines in general: a shift of readership from print to digital. Advertising in digital magazines is becoming a much more important and vital as print begins to fall by the wayside. Whether print will be completely phased out by digital is yet to be seen, but the trends are certainly pointing more toward the digital frontier.
Game magazines and game ads in many kinds of magazines were once the primary tools in the game marketing workshop. Now that ads in iPad magazines are a significant market, perhaps we’ll see an expansion of game marketing spend in that direction.
Source: Mashable
