Sony Computer Entertainment America has announced that they have hired Guy W. Longworth to be Senior Vice President of Marketing and PlayStation Network. He will replace Peter Dille, who left SCEA for Tapjoy, and will report to SCEA President and CEO Jack Tretton.

“Guy’s extensive background and experience with consumer marketing in multiple categories make him uniquely qualified to help deliver our messages to consumers and effectively impact our brand,” said Tretton. “He brings with him an experienced understanding of the marketing industry and has a strong record of consumer-driven success.   Guy will be an integral part of our marketing efforts across the PlayStation brand moving forward.”

Longworth has spent over 20 years of experience at consumer product companies like Procter & Gamble, Kraft Foods, Marlow Foods and Kellogg’s, and most recently co-founded marketing consulting firm Annapurna One. Longworth will be responsible for marketing, promotions and brand development at SCEA starting October 3.