A while back, Microsoft launched a new ad campaign titled Scroogled, one that was meant to provide a little backlash to its competitors at Google in terms of search tools. So, how did it do?
According to a report from AdAge, the favorability gap for Google manages to fade with certain users after paying a visit to the official Scroogled page. The official numbers indicate that the number drops from 45 to 5.
In addition, recommendation of Google also dwindled after select viewers watched the ad by approximately 10 percent, while recommending Bing in its place rises by seven percent.
Expect the Scroogled ads to continue as a result, even with their negativity towards their competitors.