Xbox Live head for Microsoft Europe Jerry Johnson says cloud computing and streaming game services are not yet mass market products, reports Gamesindustry.biz.  Johnson made the comments at the BAFTA “Digital Distribution and the Future of the European Games Market” conference.  He sees needed improvements in technology that prevent accelerated mass adoption of services such as OnLive and Gaikai.

GI.biz includes reports in the same story about comments regarding Apple’s entry into the game console market.  Speaking at the London Game Conference, Screen Digest analyst Nick Parker suggests Apple may enter game consoles in the next generation, launching a machine powered by Intel chips.

Read more at Gamesindustry.biz.