Electronic Arts announced today that it has signed a multi-year agreement with Renault to include their upcoming electric cars as downloads for The Sims 3. This interesting product placement deal will see Renault’s electric Twizy Z.E Concept car included as part of the ‘Electric Vehicle Pack’ that will also feature solar panels and a windmill.
“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”
“The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand Development for The Sims. “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”
“Electric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters,” said Stephen Norman, SVP, Global Marketing for the Renault Group. “This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves.”
