As mobile gaming evolves, the demographics of who is playing what continues to change. A comScore study today said that users playing games on regular mobile phones dropped 35 percent last year to 29.5 million, while the number of smartphone gamers increased 60 percent to 21.4 million. The mobile gaming audience as a whole has dropped 13 percent to 51 million.
“As the market transitions from feature phones to smartphones, the dynamics of game play are also shifting towards a higher quality experience,” said Mark Donovan, senior vice president for mobile at comScore. “As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement.”
Source: MediaPost {link no longer active}
