Ubisoft has announced that they have a hit with their The Smurfs & Co social game on Facebook. Launched on July 29 around the same time as the movie, the game has reached over 3.9 million monthly active users.
“Ubisoft is incredibly pleased with how popular The Smurfs & Co game has been among players,” said Chris Early, vice president of digital publishing, Ubisoft. “Ubisoft has become a global gaming partner for The Smurfs brand by offering consumers a range of fun Smurfs games to play including the entertaining The Smurfs & Co Facebook game, The Smurfs Dance Party on Wii, and The Smurfs on DS.”