Snapchat has gone through many different evolutions in public perception. It’s latest evolution is largely due to the influence it’s strongest creators have had on the platform. They’re using it as a medium to create amazing art, distribute side-splittingly funny jokes and show what it’s like behind the scenes in their sometimes glamourous lives. You’ll see a few cross-over stars as well. Brittany Furlan, known as that very funny woman from Vine, and Casey Neistat, YouTube personality extraordinaire have both garnered sizeable audiences on the platform.

Although we may not be able to put numbers to the audience size these influencers wield on Snapchat quite yet, we suspect that shouldn’t matter to brands who want to engage with these Snapchatters’ tuned-in audiences.