Social Media is very quickly becoming one of the most popular and effective means of marketing in the world today. Having the ability to converse with your customers is incredibly important in gaining their trust, and consumers think so too. According to a new study, social media generates more customer leads than trade shows, telemarketing, direct mail or PPC. In addition, conversion rates on leads is 13 percent higher than average when using social media.

The ability to talk to customers about a product has become an incredibly important tool when it comes to making repeat customers. Then they feel that they are having a conversation, or seeing information about a product during their daily Facebook run, then they can click through to see more information if they are truly interested. Twenty-five percent of people in the study revealed that if they complained about a product on Facebook or Twitter, they expect a response within the hour. When companies are this candid and responsive about their products, it makes consumers want to use more of them.

Source: LeadersWest