In a rather odd crossover ad, Sonic has entered the world of Flo the Progressive Insurance woman to look for insurance. It’s actually pretty well done, however, and uses music from Sonic 3!
In a rather odd crossover ad, Sonic has entered the world of Flo the Progressive Insurance woman to look for insurance. It’s actually pretty well done, however, and uses music from Sonic 3!
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…